Northpoint — Services

WHAT WE DO

Search, built around how B2B buyers actually decide.

Three ways we turn search into pipeline — organic, paid, or both working toward the same revenue target.

01 — ORGANIC

SEO & Technical

We fix what’s broken first, then build content and structure around how your buyers actually search. Technical health, keyword strategy, and pages written for procurement and engineering — not portfolios.

  • Technical site audits & fixes
  • Core Web Vitals optimization
  • Keyword & topic strategy
  • Buyer-stage content build-out
  • Schema & structured data
  • Ongoing rank & traffic reporting

02 — PAID

B2B Paid Search

Google Ads built around pipeline, not clicks. We tie every dollar of spend to a lead, a meeting, or a closed deal — and we kill what isn’t converting fast, instead of letting budget bleed out on vanity metrics.

  • Campaign build & management
  • Landing pages built to convert
  • Conversion tracking & CRM tie-in
  • Bid & budget optimization
  • A/B tested ad copy
  • Monthly pipeline reporting

03 — BOTH

Full Search-to-Pipeline Program

SEO builds the foundation. Paid search accelerates it. For companies ready to make search their primary growth channel, we run both against the same pipeline targets — so every page and every dollar is pulling in the same direction.

  • Unified SEO + paid strategy
  • Shared landing page system
  • Cross-channel reporting
  • Single point of accountability
  • Quarterly strategy reviews
  • Built to scale with your pipeline

HOW WE WORK

Every engagement starts with data, not a pitch.

01

Audit

We score your site across five dimensions and find the highest-impact gaps first.

02

Plan

A focused plan tied to the findings — no generic checklist, no busywork.

03

Execute

We build and run the program — technical fixes, content, campaigns, or all three.

04

Report

Monthly reporting tied to pipeline, not vanity metrics. You always know what’s working.

Not sure which service fits?

Start with a free audit — it tells us exactly where your biggest gap is before we ever talk strategy.