ABOUT NORTHPOINT
We started Northpoint because B2B companies deserved better than leftover ad-agency tactics.
Most marketing playbooks are built for fast purchases and single decision-makers. Industrial and technical B2B is a different game entirely — and it needed an agency built specifically for it.
WHY I STARTED THIS
Seven years inside a precision manufacturer taught me what most agencies get wrong.
I spent seven years running marketing for Nabtesco in the U.S. — a precision components manufacturer selling into long, technical, multi-stakeholder sales cycles. I watched agency after agency pitch us the same playbook built for e-commerce brands: brand awareness, social engagement, vanity traffic. None of it connected to a number our sales team actually cared about.
What actually worked was narrower and more deliberate: showing up in search exactly when an engineer or procurement lead was already looking for a solution, with a page built to capture that intent instead of bounce it.
Northpoint exists to do that for other B2B companies — the ones with real sales cycles, technical buyers, and a marketing budget that needs to show up as pipeline, not impressions.
Our mission is simple: search that shows up as pipeline.
We don’t run brand campaigns. We don’t chase impressions. Every program we build — organic or paid — is judged on whether it produced a qualified conversation with your sales team.
Built for complex sales
Long cycles, multiple stakeholders, technical buyers — our approach assumes the hard version of B2B, not the easy one.
Search only, no distractions
SEO and paid search, full stop. No social media management, no brand campaigns pulling focus from pipeline.
Data before opinions
Every engagement starts with an audit, not a pitch deck. We diagnose before we prescribe.
Let’s see where your pipeline is leaking.
Start with a free audit, or skip straight to a conversation.