TURNING SEARCH INTO PIPELINE
We make search your most reliable source of B2B pipeline.
Northpoint plans, builds, and runs SEO and paid search programs for B2B companies with long, technical sales cycles. No vanity traffic. No brand campaigns. Pipeline you can trace to a dollar.
WHAT WE DO
Three ways we turn search into revenue
SEO & Technical
We fix what’s broken first, then build content and structure around how your buyers actually search. Technical health, keyword strategy, and pages written for procurement, not portfolios.
B2B Paid Search
Google Ads built around pipeline, not clicks. We tie every dollar of spend to a lead, a meeting, or a closed deal — and kill what isn’t converting.
Full Search-to-Pipeline Program
SEO builds the foundation. Paid search accelerates it. For companies ready to make search their primary growth channel, we run both against the same pipeline targets.
WHY NORTHPOINT
Built for complex sales, not check-outs.
Most agencies are built around e-commerce or consumer brands — fast purchases, single decision-makers, short attention spans. B2B is different. Longer cycles. Multiple stakeholders. Technical buyers who research before they ever talk to sales.
We only work in search, organic and paid, because it’s where a buyer goes the moment they have a real problem to solve. Our job is making sure you’re there, with the right page, when they do.
NOT SURE WHERE TO START?
Start with a free website audit
We built a tool that scores your site across five dimensions — performance, SEO, conversion, messaging, and paid readiness — and emails you a full report in minutes. No call required.
Get Your Free Audit →Or just get in touch
Tell us a bit about what you’re working on.