Websites, content, and digital experiences I’ve built and managed.
I’ve spent 13+ years building and improving websites across B2B, B2C, industrial, and technical markets. Here are a few examples.
North Point Marketing
Website + AI-powered audit application
Built the website, conversion paths, analytics, and an automated pipeline audit that turns website data into a customized report in about 60 seconds.
Explore the project story
The Challenge
Make a technical website review useful and actionable without requiring a prospect to book a call first. The agency site also needed a clear path from search discovery to a qualified conversation.
What I Did
Planned the site structure, content, search intent, and conversion paths, then built the WordPress pages and forms. Connected analytics, the guided audit flow, automated email, and client-ready reporting, using AI-assisted development to accelerate implementation.
The Result
About 60 secondsThe automated workflow evaluates technical performance, SEO, conversion UX, messaging, and paid-search readiness to produce a customized report.
Nabtesco Precision
Enterprise website management & redesign
Seven years of hands-on ownership across WordPress, site architecture, technical SEO, landing pages, forms, analytics, and a larger website redevelopment.
Explore the project story
The Challenge
Keep a technical, multi-industry web presence useful to audiences across automotive, aerospace, robotics, and industrial manufacturing while the business and its content continued to evolve.
What I Did
Managed WordPress publishing and site operations, maintained forms and navigation, and restructured content. Handled technical and on-page SEO, analytics, measurement, and conversion tracking; coordinated an agency-assisted redevelopment and helped set direction for its technical SEO, information architecture, and content requirements.
The Result
7 years of ownershipProvided consistent in-house stewardship for a complex enterprise site and helped guide a larger redevelopment. The current Nabtesco Precision site continues to evolve.
Element
AI & Data Center Testing
Helped shape a clear, discoverable page connecting specialized testing capabilities to the questions AI infrastructure teams need answered.
Explore the project story
The Challenge
Translate a complex set of testing capabilities into a clear, discoverable page for teams evaluating AI data center infrastructure.
What I Did
Contributed search and content strategy, page planning, SEO, and performance analysis. Worked with technical subject-matter experts to organize the topic and clarify the page, using Figma and reporting platforms to support planning and iteration.
The Result
#1 observed positionThe page reached the #1 Google organic position for “AI Data Center Testing” in a search observation. Rankings change over time.
West Adams Project
+ independent WordPress properties
Built and grew content sites from the ground up, connecting technical operations, search, publishing, email audience growth, and partner monetization.
West Adams Project
End-to-end WordPress publishing and growth
Built and maintained multiple independent sites, producing 500+ articles and growing an email audience to more than 20,000 subscribers.
Explore the project story
The Challenge
Build and grow independent publishing sites with limited resources, from technical setup through content, audience development, and revenue.
What I Did
Built and administered multiple WordPress sites, handling hosting, domains, themes, plugins, information architecture, publishing, maintenance, analytics, SEO, and conversion paths. Produced and managed more than 500 articles and grew email acquisition and campaigns using AWeber and Mailchimp.
The Result
8M+ visits · $3M+ revenueAcross the portfolio, organic traffic exceeded 8 million visits, attributed partner revenue topped $3 million, and the email audience grew beyond 20,000 subscribers.
Historical properties included BestClearMizer.com, MandatoryPlastic.com, and AzerothPlus.com.
Want to talk about the work?
Get in touch to discuss a project or see more examples.